ABOUT ME

I am a seasoned fractional Marketing advisor with experience working in a wide range of business sizes and industries. From early stage startups through to large brands with international reach.

My approach is to immerse myself into your organisation, to understand your current business metrics and how I might, with a Marketing lens, be able to move you on to the next stage of growth.

With a background across a mix of channels, I can advise with a holistic view on the best combination of budget, messaging and strategy to raise your customers’ awareness of your offering, for your brand.

Brand, Marketing & Media Strategy

Refine, redefine or positioning your brand in the market. Whether you need a complete revamp, a fresh set of eyes with a fresh definition and new channels or just some structure around your thinking. You might want to reach new audiences, drive loyalty with current customers or reduce customer churn. Deep dive into your data, competitor analysis, past & current customer communications, and live customer panel creation to inform the output, your strategy.

Content Strategy, CRM & Partnerships

Defining key personas for content creation and strategy. Creation of campaign stories for execution by subject matter experts – PR teams (B2B & B2C), Event Production, Trade & Channel Marketing. Creation of cross-platform comms campaigns. Video, Blogs, Social, CRM (Email newsletters, SMS, Outbound calls, Customer Service), co-marketing partnerships – offer swaps, social posting, event goody bag partnerships. Influencer marketing strategy.

Campaign & Media Planning

Cross-channel media planning to execute campaigns for high impact and measurable ROI delivery. Combining customer insights from multiple customer profile & segmentation tools to deliver a comprehensive customer communication plan.

Digital Marketing & Product Management

Planning, messaging & where needed, hands on execution or agency management. Digital transformation & ecommerce implementation management and product launches. Product management and tech team liaison to deliver digital brand experience. Cross-functional stakeholder management and Go To Market Strategy.

Team Leadership & Marketing Team Coaching

Many times, businesses have an in-house junior marketing team, or early version 1 of a marketing team. As their business grows, I provide 121s and marketing leadership frameworks to enable teams to up-skill and progress their career in marketing. Coaching with hands on practical how-to’s for digital channels, marketing plan templates, marketing artwork brief templates and artwork resource management.

My previous roles have been across multiple online and offline businesses, and include:

blow LTD

The first marketing hire at blow LTD, I was tasked with bringing the beauty on-demand business to market, managing growth across the physical store formats and saw them through seed-stage, to Series A funding and multi-location expansion.

My achievements at blow LTD includes:

• Delivering 60,000 downloads of newly launched customer app in first 12 months of implementation.

• Delivering 30%+ MoM growth in revenues and new customers, delivering new business to plan in first 18 months of operation.

• Delivering ROI on customer aquisition in first 12 months of launch.

• Defining company wide cross-sell and upsell opportunities between ecommerce, physical store and marketplace model business.

• Delivered a 200% improvement in conversion numbers in 3 months through improved UX.

Paddy Power

Delivering eGaming Channel growth, managing products across Mobile and Desktop platforms.

Utilising TV, Radio, Digital, CRM & Direct Mail Channels. 

My achievements at Paddy Power included:

• Record breaking TV & Radio campaign, delivering +56% increased performance versus previous campaign.

• Defined new processes to deliver content across multiple distribution touchpoints - project managed delivery in a cross-functional working group with 4 separate teams and board level visibility.

• Delivering 360 campaign including viral game and paid-for game to customers.

• Delivering offline direct mail pack with 80% response rate.