Cross-Channel Marketing Strategy

A tech enabled property firm focussing on Prime Central London property needed a new look at how to raise awareness outside of ‘traditional estate agents’ marketing channels.

Channels:

Paid Search, Paid Facebook, Paid Instagram, Paid Linkedin, Remarketing, Linkedin Content Strategy, Facebook & Instagram Content Strategy, Google Display Campaigns, Remarketing, Partnerships, Sponsored Content, User Experience, SEO, Brand Repositioning, Print Advertising, Door Drops, Rightmove Advertising.

Focus:

Property, Affluent Customers, B2C

The Brief:

A digital-led cross channel strategy to increase brand awareness, measured via traffic to their website.  

The Execution:

A incremental brand refresh execution with external partners.

Leading the project across stakeholders in the organisation.

Bringing together print & leaflets traditionally executed by sales teams.

Informing messaging strategy and building out how each messaging variant can be optimised creatively for each Digital channel and Print execution, aligned to target audience segments.

Testing & Learning repeatedly for best informed mix of creative, message and sequences of messaging to tell the story.

Building out a content strategy to highlight the sales credentials, tech & analytical side of the business, as well as the agents’ expertise.