A fast-growth Marketing Playbook

An online estate agency were looking to build out a scaleable, repeatable brand growth strategy in specific, out of town geographies.

Channels:

Outdoor, Shopfront Branding, Offline, Paid Search, Paid Social, Events, Sales Support, Local PR & SEO, Email Marketing.

Industry:

Property/Proptech, B2C

The Brief:

Bring together digital marketing and offline marketing channels, working in consultation and collaboration with regional sales teams.

The Execution:

Delivering a challenger, brand led messaging strategy throughout all customer touchpoints. Building out local sales team supporting literature, belief in the brand and a new way of working. Creating a content led strategy which put data and local expertise at the centre of execution, amplified across outdoor channels, paid digital and social.