A Digital Review

A new concept co-working space wanted an action oriented digital marketing once over.

 

Channels:
Google Analytics, Paid Search, SEO, Social Media, User Experience.

Focus:
Co-Working Space & Membership, B2B

The Brief:

Digital review

Review the available information to direct a data-driven approach to recommendations for future improvements to digital.

The Execution:

A deep dive into the available data, to suggest a step-by-step approach to maximise opportunities with digital marketing to drive sales & membership enquiries.

A review of website conversion funnels suggested the user behaviour could be better led through the onsite content. Revised User Experience & setting clear objectives for the users upfront.

A review of online content suggested an objective-led content strategy & a challenger approach to messaging could help the brand to stand apart from the competition with larger budgets and established brand presence.