Pre-Launch Lead Generation

A new Fintech app needed help with a fast test & learn digital approach for lead generation, driving a low Cost Per Lead.

Channels:
Paid Facebook, Paid Instagram, Onboarding Strategy, Community Recommendation approach

Industry:
Fintech, B2C

The Brief:

Messaging, creative, targeting & pacing approach recommendations.

The Execution:

Building out a two month test & learn plan to build critical mass of warm leads for alpha launch testing while a new fintech product was in development.

Working out the key post-click messaging strategy for onboarding to first trial.