WORK
Marketing Strategy & Modelling For Fundraise
A tech startup, ahead of their go to market launch needed help defining their marketing & brand strategy and to identify their realistic marketing metrics. Not only to set initial KPIs for their team, but also to build their core financial model metrics for investors, to inform future fundraises. From there, setting an overall marketing strategy and guiding a small marketing team to drive forward execution on schedule and on budget.
Marketing Model Creation & Key KPI Setting
A business in the supplement and healthcare space were scaling up their business and needed a handle on what their marketing had driven, where they should pay attention to their riskier metrics and what the initial performance suggested opportunities for growth as they scaled.
We created a marketing model comprising Average Order Value, Customer Retention metrics, Customer Lifetime Value and others.
Brand Strategy
An emerging startup in the no alcohol drinks space wanted to redefine their niche, and create a brand direction to inform their broader strategy. In the fast growing market, we created a clear direction, target audience and positioning for the brand, to enable a clear direction moving forward.
International Scale-up Brand Growth
A fast growing FMCG brand launching with major retailers in the UK needed support with creating a marketing strategy for scale.
Cross-Channel Marketing Strategy
A tech enabled property firm focussing on Prime Central London property needed a new look at how to raise awareness outside of ‘traditional estate agents’ marketing channels.
A Brand Refresh & Repositioning
A Gig Economy marketplace app were redeveloping their technology stack and redefining their business strategy to futureproof their growth.
A Digital Review
A new concept co-working space wanted an action oriented digital marketing once over.
A fast-growth Marketing Playbook
An online estate agency were looking to build out a scaleable, repeatable brand growth strategy in specific, regional geographies.
Content & Social Media Strategy
A Demographic Led Communications Strategy
A premium home builder were looking for customer profiling and personas to be identified and planned against, for a 12 month media strategy.
A local accounting firm needed support raising their profile locally amongst business owners.
Co-Working Space Marketing Strategy
A new concept co-working space focussing on creative professionals, wanted a broad, growth and sales led approach to deliver leads, to become members.
Pre-Launch Lead Generation
Music Festival Digital Campaign
A new Fintech app needed help with a fast test & learn digital approach for lead generation, driving a low Cost Per Lead.
A brand new family festival needed support to their PR & Outdoor strategy with targeted digital reach, and multivariate testing.
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