Event Ticketing Digital Conversion
A brand new family festival needed support to their PR & Outdoor strategy with targeted digital reach, and multivariate testing.
Channels:
Paid Facebook, Paid Instagram, Remarketing & Display
Focus:
Live Event, Family Entertainment, B2C
Image Credit: CBBC Summer Social
The Brief:
Create, test & manage messaging and targeting hypotheses, within budget.
The Execution:
Building out a 12 week pre-event direct sales approach via paid facebook & instagram campaigns, Google Display Network and Remarketing.
With limited scope for tech developments, working around platform restrictions to deliver a trackable campaign with definitive KPIs.
Delivering a structured test & iteration strategy, to deliver action based insights into the mix of creative and targeting for future years.
A high volume mass-market event delivering insights quickly as the campaigns matured.
Creating a forward focussed approach for increased performance in future years.